This post explores the inside workings of "X" (formally Google X, Google's R&D factory) through conversations with my friend Astro Teller, chief of moonshots.

If you want to create a successful, hyper-growth company around solving tough problems, you've got to create the right culture, learn to rapidly experiment, and encourage rapid failure in your organization. Read more about 5 Principles Will Help Your Company Make Moonshots Happen