Culture is driven from the top down. Yet most founders have a difficult time articulating their culture beyond the amenities their startup offers: Catered meals. Pet-friendly workspaces. Unlimited paid time off. Etc.

But a company’s culture is deeper than that. It’s an ideology, a way of being, and a mindset. It’s the intangibles that get your talent engaged, motivated, and wanting to do their best work. Read more about A Blueprint for Building a Collaborative Startup Culture